
Cindy S., Bespoke Designer
Favorite Shape: Dutch Marquise
Favorite Design: BIG diamonds!
Favorite Ring: Pinkish purple diamond in The Riviera

Our Showrooms
Showrooms
Address - 50 Hudson Street, Floor 2
New York, NY 10013Contact
(646) 859-0718Hours of Operation
A Peek Inside
A sun-drenched Tribeca loft with exposed brick, oversized windows, and afternoon light that does very good things for diamonds. Effortlessly cool, never fussy.




Our Team
Think of us as your diamond-obsessed guides. We’re here to help you compare stones, try on settings, and create a ring that feels distinctly yours.

Favorite Shape: Dutch Marquise
Favorite Design: BIG diamonds!
Favorite Ring: Pinkish purple diamond in The Riviera

Favorite Shape: Asschers & Old Mines
Favorite Design: Metal forward rings, and antique Georgian & retro styles
Favorite Ring: An eternity band or multi-stone ring

Favorite Shape: Princess
Favorite Design: Chic minimalism
Favorite Ring: A geometric forward, kite set princess

Favorite Shape: Asscher
Favorite Design: The ones with meaning and stories, no matter how intricate or subtle
Favorite Ring: The Scoop Bombe with an old European or Asscher

Favorite Shape: Old Mine
Favorite Design: Antique jewelry (Georgian, Victorian with whimsical details or French art modern pieces)
Favorite Ring: Scarlett Johanson’s engagement ring

Favorite Shape: Antique Pear
Favorite Design: Antique jewelry especially Victorian details
Favorite Ring: A pear in a low profile collet setting

Favorite Shape: Old Mine
Favorite Design: Pavé encrusted bathtub, compass collet prongs
Favorite Ring: The Underline

Favorite Shape: Square Cushion
Favorite Design: Mixing eras
Favorite Ring: A solitaire diamond & plain gold band

Favorite Shape: Radiant Cut
Favorite Design: A radiant cut with kite side stones and a hidden halo
Favorite Ring: Bloom Royale

Favorite Shape: Antique Asscher
Favorite Design: I love antique jewelry (Art Deco, Georgian, Belle Epoque styles)!
Favorite Ring: An Asscher in an art-deco setting

Favorite Shape: Marquise
Favorite Design: Bezel settings
Favorite Ring: A 5 Carat Symphony Marquise

Favorite Shape: Square Cushion
Favorite Design: The combination of modern silhouettes with a subtle antique twist
Favorite Ring: It's not a ring but our Briquette Curve tennis bracelet!

Favorite Shape: Pear
Favorite Design: Big, antique engagement rings with lots of gold
Favorite Ring: The Ribbon
Showrooms
Some things you just have to see in person. Our showrooms are open nationwide for private appointments — try on styles, explore diamonds, and design with a real human by your side.
Explore All ShowroomsLike, dress-up but with diamonds. Visit our showrooms to try-on styles, view stones, and design the ring that is so you.
Yes, and trust us, you'll want one. When you book ahead, your designer prepares a personalized stone flight and pulls settings based on your preferences before you even arrive. That means your hour together is spent trying on rings and comparing diamonds, not starting from scratch. Booking is free, takes about two minutes, and guarantees you get the full Frank Darling experience from the moment you sit down.
In-person consultations are about 45 minutes giving you plenty of time to try on styles, compare stones, and talk through your options with your designer. Virtual consultations are 30 minutes and are designed to cover a lot of ground quickly. Either way, there's never a rush - this is supposed to be the fun part, and we treat it that way.
Absolutely. If you can't make it to one of our showrooms, our virtual consultations give you the same one-on-one designer experience from wherever you are. Sessions are 30 minutes over Google Meet. You'll discuss your vision, review diamond options, explore settings, and start the design process, all without leaving your couch. It's a great option if you're early in the process and want expert guidance before committing to an in-person visit, or if you already know what you want and just need a designer to bring it to life. Book a virtual appointment through our appointments page - it's free, just like our in-person consultations.
Think of it as a one-on-one deep dive into everything that goes into your perfect piece - minus the sales pressure. You'll try on pieces, compare diamond shapes and carat sizes side by side, explore different metals to see what flatters you most, and work through customization options with your designer in real time. Your designer is there to educate, not upsell, so ask every question that comes to mind. Most people walk out knowing exactly what they want and ready to complete the process with their designer via email or schedule a follow-up appointment.
Head to our appointments page, choose the showroom nearest you, and pick a time that works. You'll fill out a short questionnaire about what you're looking for so your designer can come prepared with stones and styles tailored to you. The whole booking process takes about two minutes, and every consultation is completely complimentary. Whether you're searching for a jewelry consultation near you or want to schedule a jewelry appointment from across the country, we have showrooms in New York, Brooklyn, Los Angeles, San Francisco, Chicago, Boston, Washington D.C., Austin, Philadelphia, Miami, and Seattle, plus virtual consultations if none of those are around the corner. Ready to book an engagement ring appointment? We’ll take it from there.
Not to brag but that's kind of our whole thing. Every custom engagement ring starts with a free consultation - in person or virtual - where you'll explore stones, settings, and styles with a dedicated designer who stays with you through the entire process. From your first sketch to a 3D model that you approve before production, our custom ring design process is built to be collaborative, transparent, and fun. If you can imagine it, we can make it. And if you can't imagine it yet, that's what we're here for.